Post by gregobrien on May 23, 2011 14:14:11 GMT -5
Tom H.: I will certainly work on an idea for the layout and language to be used... but I'm afraid I may not have the software or the skill to make a professional/aesthetically pleasing version for review or voting. I'll give it a shot.
My thought is that education will be most effective (and pleasant) when incorporated into the events NJTLC members ALREADY enjoy. Being a volunteer doesn't mean we need to give away every moment of free time - we are already out there doing alot! Carrying a few educational pamphlets is not a big imposition. Each member would essentially accept responsibility to be an ambassador for the other interests within NJTLC.
I think events like the Earth Day fair Hugh MacDonald is trying to setup are great. It is a way to get our name out there and reach out to up coming generations. That said, events where we have a booth at a fair should be the MINORITY of our education. Once the materials are in-hand we can easily do education on the ground doing what whatever we do best!
A few pamphlets wisely distributed to the right folks at an event goes a LONG way.
My thought for printed materials:
1) A tri-fold brochure with a picture layout and text that grabs your attention. Inside will be some basic information, our boiler plate message/mission statement, and contact info. These could be nice and glossy ($100 burning a hole in our pocket) or something a little more simple if we don't want to have them professionally made.
2) A 1-page pamphelet with educational facts representing each interest within the NJTLC. Members may need to ask around to get solid points and some groups may have more to say than others. This will be more detailed than the brochure, include more text, and be visually more basic. Presumably a simple .pdf file that will print well from any home computer. This pamphlet would be for people to look over at home AFTER you've gotten their attention and really give them something to think about.
3) 'Tread-lightly' already has spent a HUGE amount of effort on educational materials. I am sure we can get some of these to carry in-addition-to #1 and #2 above. They may not address some of our specifically regional issues, but they are another easy to access resource. Even if only 5% of the motorized users we reach out to visit the tread-lightly website... then I think we are making a real difference in patterns of behavior.
My thought is that education will be most effective (and pleasant) when incorporated into the events NJTLC members ALREADY enjoy. Being a volunteer doesn't mean we need to give away every moment of free time - we are already out there doing alot! Carrying a few educational pamphlets is not a big imposition. Each member would essentially accept responsibility to be an ambassador for the other interests within NJTLC.
I think events like the Earth Day fair Hugh MacDonald is trying to setup are great. It is a way to get our name out there and reach out to up coming generations. That said, events where we have a booth at a fair should be the MINORITY of our education. Once the materials are in-hand we can easily do education on the ground doing what whatever we do best!
A few pamphlets wisely distributed to the right folks at an event goes a LONG way.
My thought for printed materials:
1) A tri-fold brochure with a picture layout and text that grabs your attention. Inside will be some basic information, our boiler plate message/mission statement, and contact info. These could be nice and glossy ($100 burning a hole in our pocket) or something a little more simple if we don't want to have them professionally made.
2) A 1-page pamphelet with educational facts representing each interest within the NJTLC. Members may need to ask around to get solid points and some groups may have more to say than others. This will be more detailed than the brochure, include more text, and be visually more basic. Presumably a simple .pdf file that will print well from any home computer. This pamphlet would be for people to look over at home AFTER you've gotten their attention and really give them something to think about.
3) 'Tread-lightly' already has spent a HUGE amount of effort on educational materials. I am sure we can get some of these to carry in-addition-to #1 and #2 above. They may not address some of our specifically regional issues, but they are another easy to access resource. Even if only 5% of the motorized users we reach out to visit the tread-lightly website... then I think we are making a real difference in patterns of behavior.
